About

Saif Also-baihi سيف الصبيحي is a New York-based artist drawing on a decade of visual and sonic experience. Blending advanced AI design tools with analogue motion-picture (16mm/35mm) techniques, he helps brands and teams work more efficiently and creatively. At the core of his practice is a drive for cultural impact — whether shaping fashion designers’ visions on the runway, directing experiences at a UNESCO heritage site, leading brand design for a luxury sports club, or recreating nostalgic lighting designs for Home Alone. Saif loves being part of something people care about.

A SCAD graduate, Saif continued to refine his craft by earning certifications in Creative Direction under Adrian Chan (former Group Creative Director at Ogilvy) and in AI-aided Design under Evan Boehm (Group Creative Director at BUCK), as well as a Leadership Principles certificate from Harvard Business School.

Alongside his projects, Saif worked with the creative community as a visiting artist at The Studio Museum in Harlem, teaching the Art of Lighting to the Expanding The Walls teen program. He also led analogue cinematography (16mm motion picture) workshops at Mono No Aware New York.